LAUNCHED
PhotoVault
PhotoVault is a leading photo and video security app with millions of users. When I joined as Lead Product Designer, the app had ~300k ratings; three years later, it surpassed 900k 5-star reviews. I led the iOS and Android redesign, collaborating with the Founder, PM, and Engineering team to improve the experience, improve accessibility, and boost conversion rates on their paywall.
Mobile Redesign Impact
Increased in premium conversions post redesign
Increase in positive ratings over the first year
Increase in daily active users post redesign (first 30 days)
My Role & Collaboration
I collaborated with the Founder, PM, and Engineering team to overhaul Private PhotoVault’s mobile app. The redesign included optimizing various app areas, introducing a new dark mode with accessibility features, and enhancing the paywall to reduce churn and increase conversions.
Mobile Redesign
I overhauled the app’s interface to build trust and usability, introducing a modern design system grounded in WCAG accessibility standards. Alongside a refreshed visual style, I created developer-ready files with annotations, animations, and interaction patterns to streamline implementation.
Onboarding Redesign
Finalized Designs
Dark Mode
Dark mode was designed with a carefully balanced palette for readability and reduced eye strain, and all decisions were documented to ensure consistency across platforms.
Improving the Paywall
To address high churn, I conducted competitor research and a heuristic evaluation of the paywall.
Variations for A/B Testing
Working with the PM and Founder, I designed and tested multiple variations, adjusting layout, copy, and color schemes across light and dark modes.
A/B Testing Results
A one-week A/B test showed the new designs beat the original by 20%, with the best-performing option improving conversions by 5% over other variants.
Paywall Proposed Improvements
Building on this success, I implemented additional refinements and iterated through further testing rounds to maximize retention and engagement.
Paywall Outcome & Impact
Increased conversion rates for premium memberships
Increased customer retention rate (after offer expired)
Increased customer engagement rate from 12.5% before improvements
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